Trends for Spring Summer 2010
Wednesday, November 25, 2009
I popped down to Sydney for the night on Tuesday to preview the best of the Spring/Summer ready to wear 2010 collections from Milan, NY, Paris and London at the Fashion Group’s International Fashion Flash – a 50 minute DVD presentation.
I always love seeing what the other side of the world is doing – what outrageous fashions they showcase and then forecast what will and what won’t be a hit in Australia.
It was “fashion as you liked it” and for the workforce. Suits taking a more relaxed approach as the line between fashion and corporate became more blurred. Denim went from the farming and mining communities to the runway. Epaulets are back, White is white hot, the security of pure colours seem to mean that designers are seeking security in neutral colours – sand/beige/camel are going to be huge! Read the rest of this entry
Mela Purdie
Monday, November 23, 2009
Im in love! On the weekend I discovered a new fashion label, well not exactly new, but new to me!!! I read about Mela Purdie in the Financial Review earlier this month. Mela actually started her label in 2001 when she saw a niche in the market for clothes that were stylish and able to travel, hence her line being called “Clothes that travel with you”.
So, on the weekend I was delightfully surprised as I wandered down James St in Burleigh to come across an injection of her collection in Carmels. Classic, casual but oh-so stylish jersey! Every piece I put on like her website says are designed to skim not cling, really created a slimming line!!! I was thinking, “I’ll have one of everything, in every colour”, until I looked at the price – not cheap but definitely worth spending the $ on, as the quality was amazing. Subtle neutrals are her choice of colours, perfect in my opinion. She is so on the money with her label!
Check out her range at Mela Purdie – www.melapurdie.com – with several boutiques on the Coast from Currumbin to Southport stocking her label!
I don’t do fashion, I am fashion
Thursday, November 5, 2009
Well its official, whilst Coco Chanel can hold the title of “I don’t do fashion, I am fashion”, sadly we cannot say the same for many race goers at Melbourne cup this year. Whilst there were many spectacular outfits – one of my fav being Jen Hawkins (dressed by Toni Maticevski) and Esther Anderson (who plays Charlie on Home and Away) dressed by a Stylist at Ch 7 and wearing Carla Zampatti (one of my most favourite of favourite designers, along with her daughter Bianca Spender), there were many who clearly don’t understand the difference between dressing for the races and a Saturday night out!!



